to consider again, especially with the possibility
of change or reversal
We’re thrilled to announce that our Spring 2022 collection officially launches one week from today! What better way to share the news than to give you a little Behind The Seams (BTS) look at the photoshoot for the collection.
Our Re-Define capsule is all about changing course, breaking some rules, and trying something new. And through the process, cultivating all the sides of yourself that make you wonderful, while holding fast to the experiences that makes you unique. Only you can re-define you. ;)
When we started working on this collection months ago, we challenged ourselves to try new things. And while this capsule has its fair share of the florals we’ve become known for, now more than ever, they’re fashioned between bold geometrics and whimsical animal prints. We’ve also included some new products and sizes that you’ll continue to see moving forward.
Together, we’ve never been afraid of color (or being too much) but this collection represents the richest saturation of color we’ve created yet. Re-Define is a true color capsule where you can wear practically any of the pieces together for a flawless and invigorating take on modern formal fashion. We love this palette for many reasons, not the least of which is how Leatrice Eiseman, Executive Director of Pantone Color Institute described it:
“Colors for Spring 2022 bring together our competing desires for comforting familiarity and joyful adventure through a range of soothing and timeless colors, along with joyous hues that celebrate playfulness. As we enter this new landscape, one where fashion rules no longer apply, hues for Spring 2022 allow us to mix and marry as we please, encouraging the exploration of new chromatic realities, opening the door for personalized style and spontaneous color statements.
This capsule has us energized and immensely proud of where we’re headed as we boldly step into year three as a company. We’ll never miss the opportunity to say THANK YOU for showing up for us along the way.
Thank you for being part of our story and letting us play a small role in the story that you’re writing.
Cheers to a summer of countless memories and laughter!
Cheers to a summer of Re-Defining!